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our projects
At Collectiveffort, our team is committed to delivering high-quality content that engages and informs. We work collaboratively with our clients to ensure that their vision and goals are reflected in every piece we produce.
Our clients come to us for storytelling & community engagement through video, brand design, & event production. Let us help you tell your story and develop a closer relationship with your audience!
ZANKEL MUSIC CENTER
In partnership with the Arthur Zankel Music Center, we led the creative strategy, event design, and campaign rollout for the Mosaic Music Series—a project aimed at diversifying audiences and deepening community ties at Skidmore College. Through curated music showcases, intimate stage designs, local artist collaborations, and strategic digital storytelling, we created space for students and Capital Region talent to shine alongside nationally recognized guest musicians.
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SERVICES PROVIDED
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Campaign strategy and development
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Content strategy and asset design
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Video production
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Event design and management
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Community outreach and engagement
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Artist and campus coordination
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Celebrity guest artist integration
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Ad buying and digital promotion (Spotify, Instagram, Facebook)
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Email marketing and data capture
Creative & Campaign Services
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Campaign strategy and development
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Brand development and messaging
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Content strategy and copywriting
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Creative direction
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Asset design (digital and print)
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Visual storytelling
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Video production (recaps, promos, branded content)
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Photography
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Social media content planning and execution
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Scriptwriting and storyboarding
Marketing & Promotion
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Digital marketing strategy
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Social media campaign management
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Paid ad buying (Meta, Spotify, Google, etc.)
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Email marketing and newsletter design
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Audience engagement strategy
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Data capture and analytics
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Event promotion and rollout
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Press and PR coordination
Events & Experience Design
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Event concept and design
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Concert and showcase production
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Art exhibition coordination
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Pop-up planning and setup
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Talent and guest artist booking
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Stage design and atmosphere creation
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Community engagement and outreach
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Run-of-show planning and management
Community & Organizational Strategy
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Stakeholder engagement strategy
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Coalition and partnership building
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Community outreach and storytelling
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Strategic facilitation and meeting planning
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Internal branding and values workshops
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Grassroots campaign development
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Culturally aligned marketing
Business & Technical Services
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Project management
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Operational consulting
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Cooperative development and education
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Organizational infrastructure design
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Web design coordination (UX guidance, dev partner alignment)
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CRM selection and implementation guidance
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Internal communications systems setup